Partnering with Influencers

The different types of influencers are generally categorized based on their follower counts, and they can be grouped into four main types:

Nano Influencers: Typically have 1,000 to 10,000 followers. They are known for having a highly engaged audience within a specific niche.

Micro Influencers: Possess 10,000 to 100,000 followers. These influencers offer a balance between reach and engagement, making them ideal for targeting niche audiences.

Macro Influencers: Have a follower count ranging from 100,000 to 1 million. They often include celebrities, TV personalities, and athletes, offering broader reach but potentially lower engagement rates compared to micro and nano influencers.

Mega Influencers: These are the influencers with over 1 million followers. They have the widest reach and are often mainstream celebrities or internet sensations.

 

Partnering with Influencers Build up your social media presence by partnering with local influencers.