Partnering with High Schools
Partnering with high schools is important for Dave's Hot Chicken as it opens avenues for community engagement and brand exposure among younger audiences. These partnerships, through events, sponsorships, and student ambassador programs, not only boost the brand's presence but also foster goodwill and long-term guest relationships.
Franchisee Aaron Van Kuren and Supporting High School Athletics:
We've discovered that supporting local high school athletics is a fantastic strategy for ingraining our brand into the community. Here's how we do it effectively:
Objective: Our goal is to boost Dave's Hot Chicken's visibility and customer base by actively engaging with our community.
Tactic: We partner with local high schools by sponsoring their sports teams. This includes placing Dave's Hot Chicken banners at sports venues and handing out free slider cards during key games.
Expected Outcomes:
Enhanced brand recognition among a key demographic: students, their families, and school staff.
Increased restaurant visits thanks to the redemption of the free slider cards.
Strengthened community relations, which often translate into word-of-mouth referrals.
Time to Execute:
Setting up this initiative can take anywhere from a few weeks to a couple of months, mainly due to coordination efforts with the schools and the production of promotional materials.
Materials Needed:
Banners to display in prominent areas of the sports venues.
Free slider cards to give away during events.
A dedicated team to liaise with the schools and manage event participation.
How to measure your ROI:
We keep a close eye on the redemption rate of the slider cards and any significant increase in sales after the events.
