What/Why/How

What is LRM?

• Community Engagement: Local restaurant marketing centers on connecting with the immediate community through tailored promotional strategies. 

• Targeted Messaging: Rather than broad advertising, LRM emphasizes localized efforts to draw in more guests and encourage repeat visits. 

• Relationship Building: LRM focuses on nurturing relationships, investing time, and connecting with neighbors to boost sales and cultivate customer loyalty. 

 
Why do LRM?

• Boost Community Awareness: Local restaurant marketing is essential for raising awareness of your location, brand, and offerings within the community. 

• Increase Foot Traffic: Effective LRM strategies drive more visitors to your restaurant, encouraging trial and resulting in higher sales. 

• Strengthen Community Reputation: Building relationships with local businesses, neighbors, schools, and organizations enhances your restaurant's standing in the community. 

 
How to do LRM?

• Define Your Objective: What do you want to accomplish? Are you looking to increase sales, enhance community awareness, or drive more traffic? 

• Conduct Local Research: Identify schools, businesses, and community events in your area, and develop a strategy for outreach. 

• Select Engaging Brand Ambassadors: Choose enthusiastic, proactive individuals who excel in communication and time management to implement your outreach plan. 

• Monitor and Evaluate Your Efforts: Track the effectiveness of your local marketing initiatives to measure their impact, plan for follow-ups, and optimize your marketing budget. 

LRM Tracking Sheet