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Know Your Area: How to do a Trade Area Analysis

Trade Area Research is the first step to crafting a successful Local Restaurant marketing plan. 

So, how do you get started? Begin by exploring your trade area for opportunities. The best way to gather this information is to walk or drive around your restaurant, looking for potential local marketing opportunities within a 5-10 minute radius. 

You can also conduct online research using Google, following this simple step-by-step guide below. Once you've finished exploring your trade area, you'll have a clear picture of your business and residential neighbors. This will likely include retail centers, schools, apartments, banks, police and fire stations, sports teams, gyms, bars, big box stores, car dealerships, and more. 

Who knows your trade area best? You do! 

After completing your Trade Area research, the next step is to align your local marketing opportunities with effective tools and tactics. 

 

Try these helpful tools to organize your Trade Area Analysis efforts!